Stay Observant

0 Years experience

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0 Projects completed

RGuide

Designing and engineering a map-first travel platform—and the data, publishing, media, localization, and growth systems that make it scale.

Role: Founder · Product & Engineering
Field: UI/UX

Chick-Fil-A

An interactive in-store concept designed to make kid participation fun, social, and measurable.

Role: Chief Designer
Field: UI/UX

Boca Paila

A vivid identity and release-art system pairing expressive typography with tropical, surreal illustration across album and single artwork.

Role: Brand & Visual Designer
Field: Branding

Chobani

A packaging exploration for Chobani that extends the brand into indulgent Greek yogurt and whole-milk concepts.

Role: Packaging Designer
Field: Branding

SideStreat

A discovery-driven mobile app experience for reviewing and navigating hidden street food vendors.

Role: UI/UX Designer
Field: Branding

3M at Home Depot

A scalable retail experience connecting shopper education, digital inspiration, and modular displays across The Home Depot journey.

Role: Display Designer
Field: Retail

Morgans Hotel Group

A proposed identity system designed to unite a portfolio of creator-focused hotels without erasing each property's individual character.

Role: Lead Designer
Field: Branding

Nike KO

A connected boxing ecosystem that turns training and competition data into feedback, identity, and a richer athlete experience.

Role: Industrial Designer
Field: Industrial Design

02 / Personal studies

Sketchbook

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03 / Capabilities

Design that moves between dimensions.

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Illustration of a digital interface emerging from a mobile device

Digital systems UI/UX

End-to-end digital product design for complex tools and services. I translate research and business requirements into intuitive flows, scalable interface systems and production-ready experiences, working from early strategy through prototyping, testing and developer handoff.

Product strategy & discovery
Information architecture & user flows
Wireframes & interactive prototypes
Interface & interaction design
Design systems & component libraries
Usability testing & developer handoff

Illustration of three-dimensional forms, a pencil and a sketch

Physical products Industrial Design

Physical product development that moves from research and early sketch exploration into refined form, CAD, materials and working prototypes. The process balances user needs, manufacturability and a distinct visual point of view through production direction.

Research & opportunity framing
Concept sketching & form development
CAD & surface modeling
CMF & material direction
Physical prototyping & model making
Visualization & production handoff

Illustration of a paint brush resting inside an artist palette

Visual storytelling Illustration

Custom illustration systems that give brands, products and stories a recognizable visual voice. Work ranges from editorial and campaign imagery to icons, storyboards and scalable asset libraries, with every style shaped around the audience and application.

Brand & campaign illustration
Editorial & narrative artwork
Icon & asset systems
Storyboards & concept frames
Digital painting & image-making
Custom visual language development

03 / Curriculum vitae

Experience

Multidisciplinary design leadership across digital products, brand systems, packaging, experiences and physical product development.

Education

College for Creative Studies

BFA Product Design · GPA 3.6 · Detroit, 2012

Sponsored projects: Nike, Motorola, Black & Decker

Design and Architecture Senior High

Product Design · Miami, 2008

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01 Symple Design Director — UI/UX 2022 — Present Worldwide

Direct UI/UX design and product direction for digital products connected to the tax-sale process across the United States. Manage a design team and create interface systems that support government and business workflows throughout the industry.

Worked on five end-to-end applications supporting a custom adjudicated property workflow.
Created and managed more than 500 custom components in a comprehensive design system.
Created more than 2,000 custom assets, including interactive diagrams and more than 1,000 custom icons.

02 Freelance Design Multidisciplinary Designer Feb 2015 — Present Worldwide

HH Global Berocca Packaging design on a new range of packaging across all Berocca products.
Audi & Volkswagen Production design on specification sheets and brochures across multiple vehicle models.
54 Hundred Complete brand identity for a video production company founded in Miami, FL.
VGS / Studio D Chick-fil-A Experience design for a new kids’ in-restaurant adventure. Spearheaded a major project to introduce themes including philanthropy and farm-to-table through children’s interactions with in-store machines. The project began as a sketch and developed into a working model tested throughout Chick-fil-A stores in the U.S. Also created in-house design solutions for retail and restaurant visual display systems.
Barrows 3M In-aisle, end-cap and freestanding retail displays for nationwide Home Depot stores.
Rémy Martin Point-of-sale design and key visual development.
Prada / Ray-Ban Digital, presentation and display design.
3M / Heineken / Dove / Suave / Axe / Lipton Tea Retail display design.
Opperman Weiss Chobani Packaging and digital design for the Indulgence line and Olympic badge packaging initiative.
NSG SWAT Morgans Hotel Group Branding, custom illustration and banner advertising.
9999 / Axe Packaging structure development.
Joe Fresh Look book, gift guide, store and window graphics.
M.A.C Holiday retail display design with 3D modeling and CAD.
Macy’s / Foot Locker / Slate.com / Knowlita Campaign graphics, digital content, presentations, illustration and brand applications.

03 Brightbird Contract Designer Sep 2014 — Dec 2014 Netherlands

Worked across the complete design process, from sketch development and advanced 3D modeling to physical model revisions and production. Product categories ranged from kitchen appliances to footwear.

04 Workshop Collective Lead Designer Nov 2013 — Sep 2014 Miami, FL

Collaborated with a team of marketing, social media and art directors creating designs for brands including Estrella Damm, DeKuyper, Morgans Hotel Group, Jugofresh and Lucky Buddha. Work included advertising campaigns, brand development, logo creation, printed collateral, website development and social media campaigns.

05 Product Design Internships Industrial & Footwear Design Early career United States

Product-design internship experience across footwear, consumer products and brand innovation studios.

Del Toro Shoe Design Intern — Miami, FL
Timberland Shoe Design Intern — Stratham, NH
LPK Product Design Intern — Cincinnati, OH
Hasbro Product Design Intern — Providence, RI
Gillette Product Design Intern — Boston, MA

Skills & proficiencies

Figma
Adobe Creative Cloud
SolidWorks
3D Studio Max
Rhino
AutoCAD
ZBrush
KeyShot
Sketching
3D modeling & rendering
Model making
Pattern creation
Project management
Design strategy
Photography
Fluent in English and Spanish

Awards

Dean’s List
Faculty Select
CCS Scholarship based on Merit
Dean’s Scholarship based on Merit
Gold Key Portfolio

04 / Contact

Available for select collaborations